Hi,
The peloton rolls out in 48 hours. Here's your secret weapon against the heat.
Picture this: You're 90 minutes into what should be your breakthrough workout, but the heat is absolutely crushing you. Your heart rate is spiking not from the effort, but from your body desperately trying to cool itself.
We have a solution - The Feed Cooling Towel FREE with an order of $75+.
The Science of Staying Cool (And Why It Matters)
Here's what most athletes don't realize: even a 2-degree increase in core body temperature can drop your performance by 10-15%. Your body starts diverting blood flow from your working muscles to your skin for cooling. Game over.
That's exactly why we got so excited when we first tested The Feed Cooling Towel. This isn't another gimmicky piece of gear—it's engineered refreshment powered by CoolCore's patented technology.
Here's the science: When you drape this wet savior around your neck, heat transfers from your body into the water (nature's perfect heat sink). The towel then wicks that heated water away and releases it through evaporation—like sweating, but with more water and faster heat dumping.
CoolCore: Biomimetic Fiber Geometry™
Here's the cool part (pun intended): CoolCore looked at how nature creates the ultimate cooling systems. In the natural world, fibers aren't round—silk is trilobal, cotton has a bean-shaped cross section, wool has a hollow core. Each shape creates specific performance properties.
Most synthetic fibers are round simply because they're easier to manufacture. But CoolCore said "what if we actually copied nature's blueprint?" Their patented Biomimetic Fiber Geometry™ does the following:
Geometrically shaped fibers that create massive channels for superior 💧water wicking
More surface area than traditional round fibers = faster evaporation and cooling
Chemical-free construction means nothing washes out, nothing degrades
The numbers that matter, tested by the Hohenstein Institute using real-world simulation conditions:
44% more wicking power than standard towels
17% more ❄️cooling power
48% faster drying time
UPF 50+ ☀️sun protection that won't wash out
Translation: You recover faster. You feel better. You don't get fried.
Tour de Feed Special: Free Cooling Towel with orders $75+
In two days, the pros will be reaching for wet towels in France. You can reach for something better.
My favorite hack? I keep one in the freezer and grab it for those really intense indoor trainer sessions. Total game-changer during those Tour de France virtual stages.
The Bottom Line
Give The Feed Cooling Towel a try on your next hot training day—or grab one free with your $75+ order this week.
We think you'll be amazed at how much longer you can maintain your target power or pace when you're not fighting your body's cooling system.
-The Feed.
