Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google’s CEO, Sundar Pichai, says that the plan is to migrate AI mode to the main page.
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Google’s AI Mode is finally rolling out to all users in the U.S.
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Google begins experimenting with Audio Overviews in Search Labs.
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Google is phasing out support for seven structured data types.
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OpenAI releases o3-pro.
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Wikipedia is the most mentioned domain across AI Overviews, ChatGPT, and Perplexity, but ChatGPT (16.3%) cites it most, then Perplexity (12.5%), then AI Overviews (8.4%).
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YouTube is a clear favorite in Perplexity (16.1%) and AI Overviews (9.5%) but is missing in the top in ChatGPT.
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Reddit and Quora rank high only in AI Overviews (7.4% & 3.6%). They don’t crack the top-10 in ChatGPT or Perplexity. It seems Google favors user generated content sites.
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Only 14% of the top 50 mentioned sources were shared across ChatGPT, Perplexity, and Google AI.
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Best of the week
What’s the Point of AI Detectors?: 75% of new web content is created with generative AI. Ryan explains why he cares so much about AI detectors.
The State of AI in Content Marketing: We surveyed 879 marketers to understand how generative AI is changing content marketing, how AI content performs, and how marketers spend on AI content.
Content Marketing Analytics, Without the Fluff: The 7 core metrics that matter and the tools you need to track them.
Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups: Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, the answer is... yes.
The Great Decoupling (or Why Your Clicks Are Down and Impressions Up): If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why.
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door: Zero-click search means lower traffic is the new reality. Here's what you need to know and 6 things you can do about it.
Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots: The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants.
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Latest from our podcast
This week’s podcast guest is Adam Robinson, CEO of Retention.com. Here’s what we covered:
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How LinkedIn became Adam’s ONLY customer acquisition channel
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How to create solid hooks that grab attention
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The “Do cool stuff and talk about it” playbook
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Why he still pays $12.5K/mo to a LinkedIn consultant, despite having 130k+ followers
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Why you should write "like no one knows who you are” and add credibility in every post
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
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Latest from our YouTube
ChatGPT Changed SEO...But Can It Replace Me?
In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge?
How to Create High-Quality AI SEO Content That Ranks (From Start To Finish)
In this video, you’ll learn how to combine Ahrefs’ Keywords Explorer and AI Content Helper to craft high-quality articles that rank and still sound human — in a fraction of the time.
See you next week,
Si Quan
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