Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google launches Search Live, a new way to search with your voice in AI Mode.
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Google adds AI mode to Search Console.
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OpenAI rolls out update to ChatGPT search.
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Best of the week
How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks: If you’re all-in on “search everywhere optimization”, then TikTok is a channel you should look at. I spoke to Charlotte Ang, who grew her pickleball equipment store primarily via TikTok, on how to rank high on TikTok search.
AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era: Google AI Overviews lean heavily on UGC sites like Reddit, Quora, and YouTube. ChatGPT under-represents Wikipedia and News like Reuters. Perplexity is fairly neutral overall, but under-represents Wikipedia.
Websites With More Organic Search Traffic Get Mentioned More in AI Search: Perplexity mentions are the most aligned with the organic search traffic of the websites and ChatGPT is the least aligned, but if Wikipedia wasn’t such a huge outlier, it would be much more aligned.
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors: We studied the traffic of ~82K websites between May and June 2025, to explore how user behavior changes depending on where visitors come from—search, AI, or “all” channels.
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources): Every stat you need to know about AI.
The Expert-Reviewed Guide to Automotive SEO: A hands-on guide to automotive SEO, shaped by industry pros.
My Exact 7-Step Framework for Brand SEO (With Templates):
Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Here’s your playbook for getting seen, trusted, and chosen in the future of AI-powered search.
The Next Great Distribution Shift: Facebook, Google, Apple, LinkedIn—every platform followed the same brutal pattern: open, grow, close, monetize. The next distribution monopoly is coming, and most leaders aren't prepared.
Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions: Perplexity shows a moderate correlation between the mentions of its most-cited domains and their Ahrefs Rank, Google AI Overviews a very weak correlation, and ChatGPT no correlation.
The World of Sketchy Windows Key Resellers: Crazy story. Even crazier that the Windows key worked.
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Latest from our YouTube
How to Do an SEO Audit in Under 20 Minutes
In this video, you’ll learn how to use Ahrefs to run an SEO audit. From identifying indexability issues and fixing meta tags to uncovering content gaps and optimizing for AI Overviews, every step is designed to help you boost rankings and drive more organic traffic.
See you next week,
Si Quan
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