Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google tests new types of customised search, like Preferred sources, search personalization, and more.
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Google launches Offerwall, which gives publishers more options to monetize and audiences more control over how they access content.
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Google tests showing site names in AI Overviews.
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Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.
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Best of the week
AI Traffic Has Increased 9.7x in the Past Year: We analyzed 81,947 websites to understand more about AI traffic today. AI traffic has grown tenfold over the last year.
The Lean Guide to Product Research: Discover how to validate product ideas by analyzing market signals, online conversations, and competitor insights, without breaking the bank.
How to Build a Website (Start to Finish, With Walkthroughs): You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page. This guide explains how.
The 8 Best AI Detectors, Tested and Compared: We put leading AI detectors through their paces, testing their performance against AI-generated, human-written, and hybrid content.
How Do We Adapt to Query Fan-Out?: QFO radically changes the SEO we know today. Ranking for a keyword matters less than being the best passage for a concept and pages matter less than sections, and how well they answer micro-intents.
Project Vend: Can Claude Run A Small Shop? (And Why Does That Matter?): Anthropic let Claude run a small shop in their office. Here's what happened.
Writes and Write-Nots: The future will be a world divided in writes and write-nots. Instead of good writers, ok writers, and people who can't write, there will just be good writers and people who can't write. This is bad because writing is thinking. Rather than writes and write-nots, it will actually be a world of thinks and think-nots.
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Latest from our podcast
This week’s podcast guest is Eric Siu, founder of Single Grain and the host of the Leveling Up podcast. Here’s what we covered:
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Can AI actually produce quality marketing content without human oversight?
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What you can and can’t automate with today’s AI tools.
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What happens when everyone uses the same AI workflows?
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And does any of this actually work if you don’t already know what you’re doing?
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
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Latest from our YouTube
Their $800K Business Runs on Google. One Move Might Kill It
Alex and Andra are a husband and wife duo who built a thriving software review site. But as Google’s updates start crushing similar businesses, the question is... are they next?
In this video, Sam breaks down how they grew their site in an ultra competitive niche, the future of their site Efficient App, and the dangers and risks that come with building and operating an online business that relies too heavily on platforms run by algorithms.
See you next week,
Si Quan
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