Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google is showing AI Overviews within AI Overviews.
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Google is testing a new AI-powered Google Finance.
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Bing Webmaster Tools gets a whole bunch of updates: 24 months of historical search performance data, new filters by country and device, and keyword trendlines at a glance
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Perplexity makes a $34.5 billion bid for Google's Chrome browser.
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Best of the week
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt: From a study of 15,000 prompts.
How to Detect AI-Generated Content: Yes, it’s possible to detect AI-generated content. If you’re an Ahrefs user, you can run our AI Content Detector directly within Site Explorer’s Page Inspect feature.
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies: Here are 5 ways brands are diversifying to reclaim lost traffic and revenue.
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge: Here’s what happened, how the campaign worked, and why it matters.
GPT-5 Made SEO Irreplaceable: “OpenAI, the leader in AI assistant space, made an executive decision to focus on raw intelligence and leave the rest to search engines. Without grounding this model is virtually useless. It’s designed to be the brain on top of tools and information it’s provided with. This means SEO has never been more relevant than now.”
The Cost of Guest Posts Based on 26k Sites [New Data]: Over 85% of guest post sites are low-quality, with poor traffic and DR, yet still command premium prices. And the average cost of a guest post through a vendor is $1,459.06.
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Latest from our podcast
This week’s podcast guest is Ryan Law, our Director of Content Marketing. Ryan walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.
It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight. And the results are nearly indistinguishable from human-written content.
You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.
Watch the full episode on YouTube.
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Latest from our YouTube
His Website Gets TONS of Traffic but Makes $500? How I'd Fix It
In this video, we break down traffic, revenue and a potential fix for the site Just Flip a Coin: a free tool site pulling in over 300,000 visits per month but earning ~$500–$600. We uncover why this ultra-simple site is wildly under-monetized and reveals a full SEO and monetization strategy to unlock its true potential.
See you next week,
Si Quan
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