We have just finalized the speaker lineup for Ahrefs Evolve in San Diego!
Check who’s joining us on stage:
- Mark Schaefer - Best-selling author of KNOWN, Marketing Rebellion, and Return On Influence, patented innovator, and keynote speaker across 35 countries.
- Cyrus Shepard - Ex-Moz Lead SEO who founded Zyppy, scaling a startup from $500K to $2.5M in revenue in one year and a perennial Whiteboard Friday star.
- Peep Laja - CEO at Wynter, Founder of CXL, host of the How to Win podcast.
- Madhav Bhandari - Storylane’s Head of Marketing who pioneered “demo-led SEO,” boosting traffic from 20K to 225K monthly and tripling PLG revenue.
- Carrie Rose - Co-founder of Rise at Seven, the award-winning search-first creative agency scaling to 100+ staff and delivering viral campaigns for Amazon and Bumble.
And more.
Two full days. A world-class lineup. You’re guaranteed to learn a TON.
Grab your tickets here
Here's our meme of the week:
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Quick search marketing news
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Google launches a new feature: Preferred Sources. You can select your favorite sources and stay up to date on the latest content from the sites you follow and subscribe to.
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Google launches Flight Deals: anAI-powered search tool within Google Flights that helps travellers save money.
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Google may be using a generic and undocumented Google crawler.
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Google confirms that AI-generated content should be human reviewed.
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Best of the week
Search Everywhere Optimization: 5 Places to Optimize Beyond Google: Your audience isn’t just searching on Google. Learn how to get found on TikTok, Reddit, YouTube, Pinterest, and AI assistants.
Generative Engine Optimization: Growth Strategies and Metrics For the AI Era: SEO still matters, but AI is the new front door. Learn how to grow brand presence inside ChatGPT, AI Overviews, and beyond.
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed: ChatGPT's search results rarely match Google rankings.
ChatGPT vs Google Traffic Analysis: We vibe-coded a new free tool that shows how traffic from ChatGPT compares to Google. ChatGPT is growing 3.8x faster than Google.
AI Search Rank Trackers Are Lying To You: No one has access to real user prompts in ChatGPT, Perplexity, Gemini, etc. It’s very important to understand the limitations of each tool, where their data comes from, and what their reports really show.
The AI Search Manual: The iPullRank team has released a 20-chapter manual for relevance engineering in AI search. You’d probably need many coffees for this.
I Analyzed 1827 Real User Prompts from ChatGPT – Here What I’ve Found: Agentic Search Will Be The New Hype: Even this small sample reveals something important: people aren’t using AI like a search engine anymore. They’re having conversations, giving commands, and asking AI to complete complex tasks.
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Latest from our podcast
This week’s podcast guest is Emily Kramer, the creator of the MKT1 newsletter and Dear Marketers podcast. She was also the first marketer at Asana, building their marketing team from 1 to 25. Here’s what we covered:
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How to identify your “marketing advantage” (and build around it)
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Why not all content should be about your product
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The ongoing shift from cold outbound to ecosystem marketing
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Why your founder might need to act like an influencer
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Where positioning really breaks (and how to fix it)
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Why the best marketing ideas aren’t measurable (and that’s okay)
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
See you next week,
Si Quan
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