Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Best of the week
SEO “Chunk Optimization” is Overrated: "Chunk optimization" is the latest shiny object in SEO, but it’s not the shortcut to visibility in AI search that many think it is.
From Retrieval to Reasoning: The Architectural Evolution of Information Systems for Large Language Models: From RAG to multi-agent systems: Andrea Volpini’s GPT-5 testing reveals how AI architectural evolution makes structured data essential for website visibility.
LLMs.Txt Is Not Worth Your Time: LLMs.txt does nothing.
Every LLM Is Using Different Sources: Malte Landwehr looked at the top sources used by various LLMs when searching for "well known" people. For every type of person, different sources are used.
10 Scaling Lessons I Learned On Our Road To 1 Billion: David Fallarme, VP Marketing at Owner.com, shares the ten lessons he learned from scaling.
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Latest from our podcast
This week’s podcast guest is Kevin Indig, one of our speakers at Ahrefs Evolve in San Diego this October. Having led growth at Shopify, G2, and Atlassian, he now advises some of the world’s fastest-growing startups as an independent consultant. Here’s what we covered:
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Was 2024 the peak year for search traffic?
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"Impressions up, clicks down" - the AI Overviews paradox
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Does AI traffic actually convert better than organic?
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How to get your brand cited in AI answers (proven tips)
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How SEOs can leverage AI for content creation
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Should marketers experiment with “vibe coding”—or leave it to developers?
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Why winners on Google aren’t necessarily winners on ChatGPT
Listen to the full episode on YouTube.
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Latest from our YouTube
I Made a Viral Billboard Using Marketing Psychology
What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed principles of virality from Jonah Berger’s book Contagious.
See you next week,
Si Quan
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