We've branded "Best Made" on everything from axes to clothing labels. It's a bold claim that demands explanation.
We have always been obsessed with quality. But quality is elusive, so much depends on the beholder. Through our eye, and for a product to be branded “Best Made”, it has to check a few boxes:
- Utility: a product should function and serve a valuable purpose (big or small).
- Durability: a product should stand the test of time; it should be both physically durable, and emotionally durable (i.e., desirable).
- Relevance: a product should meet real world needs in a meaningful way.
- Responsibility: a product should benefit the people who make it and their communities, and have as little impact on the environment as possible.
- Wonder: a product should have intangible qualities that defy expectations.
There is no formula here. So often it just boils down to holding a Best Made axe, or wearing a Best Made jacket– at which point you’ll know what “Best” really means.
All my best,
Peter Buchanan-Smith
Founder
|