Brandon Consultants saw an opportunity to reposition Fabulosa from functional household staple to expressive lifestyle brand. Cleaning content thrives on TikTok and Instagram, so, building around the idea of turning “to‑do” into “ta‑da,” the rebrand replaces traditional cleaning with a confident, playful aesthetic rooted in joy and personality.
Gold and amplified pink anchor the system, while vibrant fragrance colours, expressive typography, and feel‑good photography bring consistency to a rapidly expanding 150‑product portfolio. The result is a visual identity that balances fun with structure, designed to work just as hard on shelves as it does on social feeds, and to keep pace with a category increasingly shaped by culture, content, and community.
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