The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and
delivered to your inbox every week.
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5 December, 2024
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Blog
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2024 was the year Apple, Gmail, and Yahoo each released their own versions of AI-generated email summaries, putting the precious real estate under the subject line (known to marketers as preview text) at risk.
But have no fear! As we’ve come to understand, preview text is simply evolving.
With 2025 around the corner, now’s the time to rethink your email “envelope”—that is, your email sender name, subject line, and preview text.
Our advice? Shift your
efforts to optimizing your subject line (vs. preview text) and revisit your automated sends to see that your subject line/preview text combinations still make sense.
We’ve shared more tips like this in The Ultimate Guide to
Preview Text.
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True of false:
81% of Baby Boomers say they receive too many emails.
Scroll to the bottom for the answer.
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- Baby Boomers are less receptive to personalization than Millennials and Gen Z. What other generational divides exist in email marketing?
- Speaking of personalization... adding a live poll to your emails can double CTR!
 Join our course to explore real-time personalization elements like this firsthand.
- There’s no such thing as too many emails—just poor segmentation. Divide and conquer your mailing list with these lifecycle segmentation strategies (+
examples by industry).
- The European Accessibility Act (EAA) is set to take full effect by June 2025. Get a comprehensive walkthrough from us and our friends at Salesforce Marketing Cloud and Accenture.
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Things we’ve been noodling on
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- The Promotions tab: friend or foe? While this might be a hot take, we say this to all apprehensive marketers: go on and embrace it.
- The buyer’s journey
 the hero’s journey. These 2 roads can converge, with the
help of story-based emails.
- Social media is rented, but email is yours to own. Dive into the must-have strategies for your email program—like plain-text emails and compelling subject
lines.
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The answer is true. Baby Boomers feel the most email fatigue, with 81% overwhelmed by frequent emails, compared to less than half of Gen X.
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using Litmus
