Presenting your one-stop shop for all things email personalization. Explore success stories, see real-life examples, and get started quickly, wherever you are in your personalization journey.
The State of Email Innovations Report revealed that most marketers personalize by way of subject lines and preview text. Thatβs a good start, but thereβs so much more you can do to stand out and build a human connection in the inbox.
Subscribers probably arenβt going to feel more connected to your brand after opening an email that says βHello, %%first_name%%β, but a personalized image with their name on it? Now thatβs something theyβll be glad they opened.
Explore the possibilitiesβall available in our new hub to help elevate your personalization game.
Data makes the personalization world go βround. Yet, itβs ranked as something email marketers struggle with the most. Learn about the best places to source this data to take your efforts to new heights.
With input from nearly 1,000 marketers, expect plenty to unpack. Salesforce, Constant Contact, and Selzy help uncover the stories told by the data and map out the smartest moves email marketers should take.
Not sure where to start with personalization? Try to drive engagement with elements, like live polls and weather-targeted images. For every goal in your email program, there's a relevant personalization use case.
Got an event or summer sale coming up? Add a calendar link to your email so your subscribers donβt forget. Use it for appointments, deadlines, or any key datesβlike the date of our next product announcement on July 17th!
Youβre receiving this email because you signed up for Litmus News, Litmusβ monthly newsletter. If youβd prefer not to receive emails, you can update your preferences.
This is an email sent by Litmus. All copyrights and
trademarks remain the property of their respective owners. Email
Inspire is not affiliated with Litmus.
Other Emails from Litmus
How the definition of spam is changing, 4 lessons on email deliverability, and more
Explore success stories, see real-life examples, and get started quickly, wherever you are in your personalization journey.
Trending in email
