The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and
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20 June, 2024
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Blog
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Once upon a time, email designs looked like they had been ripped right out of a magazine. (You could argue some still do.  ) But times are changing.
Email marketers don’t have time to meticulously design every email. So, they’re leaning into modular email design: repeatable design patterns that can be used to create countless variations in a fraction of the time needed for bespoke designs.
With the changing trends in how emails are designed come changes in the platforms marketers are using to create emails. Adobe is still king, but the top 5 most popular platforms have moved around since we asked the same question last year. 
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Pop quiz:
What percentage of marketers use Canva to design emails?
Scroll to the bottom for the answer.
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Are you one of the 45% of marketers using AI to create email content?
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Open rate is still the most popular metric marketers use to measure email performance. It’s time to move on.
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Meet those lofty expectations your subscribers have for personalized emails with these tips.
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Sounds like Microsoft will be joining Gmail and Yahoo with sender requirements in the near future. Get a refresher on what those rules look like.
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From our bookmarks bar to yours
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The answer is b. 19% of marketers use Canva to design emails, according to the 2024 State of Email survey, making it the fourth most used email design tool.
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using Litmus
