The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and
delivered to your inbox every week.
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13 June, 2024
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Blog
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Everyone’s got their own way of keeping track of important events: some use their favorite app while others swear by their phone calendar. To ensure your event stays top of mind, it's all about meeting your subscribers where they are!
Next time you have an event—a webinar, conference, meetup, class, showcase, magic show  , whatever!—why not include an add-to-calendar link to your email? With just one click, subscribers will be able to add your event to their calendar—helping you maximize that all-important attendance rate.
Here’s how to do it.
P.S. Looking for a quick and easy way to create add-to-calendar links, super fast? You can now in Litmus!
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True or false:
Open rates are the best measure of email marketing success.
Scroll to the bottom for the answer.
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Hot off the press: Add-to-Calendar links, Rule-Based Images, Merge Tag Management, and Custom Fonts are now available in Litmus Personalize.
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Words from the wise: email marketing is one of the best ways to nurture stronger customer relationships. Our friends at Salesforce dropped some knowledge on the Litmus blog.
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ICYMI: Learn how Litmus’ own email team actually uses dynamic content to create perfectly personalized emails.
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Stay ahead of the curve: Salesforce, Constant Contact, and Selzy join us to wax lyrical about the future of email marketing in our next Litmus Talks webinar.
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What we’ve been reading
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Apple Mail is changing its inbox experience to include email summaries generated by “Apple” Intelligence. Watch this space for updates on what this means for email marketers.
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Driving revenue from email marketing? We’re big fans. So we enjoyed this guide from Copyblogger.
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Very few things make us more jazzed than a great email newsletter, and these are some great examples.
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If we see tips for building a healthy email list, we’re gonna share, so here are some to bookmark.
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using Litmus
