The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and
delivered to your inbox every week.
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22 August, 2024
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Blog
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Our latest research found that 95% of marketers use some form of email personalization, sticking mostly to basics like “first name” merge tags. That means most marketers rely on the basic personalization capabilities within their ESP.
But if most emails start with “Hello, %%first_name%%,” is that really enough to stand out in a crowded inbox? 
In contrast, only 3% of marketers use live or real-time, dynamic content, with lack of data, resources, and inspiration voted as the main setbacks. This gap, however, presents a prime opportunity for those ready to embrace it!
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True or false:
Including video in your email can improve click rates by 65%.
Scroll to the bottom for the answer.
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If you expect email to drive only end conversions, you’re missing the bigger picture. That’s just 5% of your audience. Email’s effectiveness spans the entire funnel.
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It’s time to give your email templates a personalized touch. Use these templates as a jumping off point, by industry and use case.
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Black Friday/Cyber Monday deals creep up earlier and earlier each year. Now’s the perfect time to review these tactics to hit a home run this Q4.
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Crack the code and create eCommerce emails that feel like they were tailor made for each subscriber on your list in this guide.
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Links we think are awesome
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Who doesn’t love a birthday email?
 Angie Weyman received a whopping 42 emails on her birthday. Here’s what she learned.
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Give these back to school newsletter examples a gander as the season rolls back in.
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Lest we forget the value of social proof! Once you gather it, introduce it to your email campaigns with these 8 methods.
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The answer is true. Campaign Monitor found that including video in your email can improve click rates by 65%.
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using Litmus
