The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and delivered to your inbox every week.
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15 August, 2024
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Blog
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If you only expect email to drive conversions, you’re thinking about email all wrong.
We all know how powerful email marketing is. It’s known to have an ROI of 36:1—that’s $36 back for every $1 spent.
But can you still consider your email program as powerful if you don’t know its ROI?
Yes. Absolutely. Email helps brands fuel everything from customer retention to brand awareness. Much of that can’t be attributed to a single ROI value.
Email ROI is just the tip of the iceberg. There’s so much more that email contributes to, below the waterline.
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Quick question: It’s National Tell a Joke Day tomorrow! Why did the email marketer start a band?
Scroll down for the answer...
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Drumroll please
The most popular email client in July was Apple Mail . Get up to speed on the most popular email clients of the year, so far.
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72% of marketers don’t know their email ROI. But email is still considered the most effective marketing channel.
Get more insights like this.
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Get your free email templates! Dark Mode-friendly, accessible, and free to download.
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Why do emails actually go to spam? The definition of spam has changed over the years—and who defines email as spam.
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From our bookmarks bar, to yours
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The answer: because their emails were always getting sent to the Promotions tab, so they figured they might as well make some noise! Here’s how you can.
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