I wanted to share something personal as we kick off this raise.
As the founder of Scooch, I’ve decided to personally invest again in this round.
The reason is simple: I believe we’re at an inflection point.
Over the last few months, we’ve made meaningful progress — both operationally and strategically — and I’ve never felt clearer about the opportunity ahead.
📈 Unit economics are improving significantly — CAC is down >40%, AOV and LTV are up, and our cohorts are healthier than ever.
🚀 We’re about to launch Rio 2.0, our next-gen AI pet health co-pilot with memory, contextual reasoning, and proactive nudges.
🍽️ We’re rolling out a premium, functional daily-use dog food that complements our supplement stack and meaningfully increases LTV.
⚙️ Our platform is becoming more efficient, more scalable, and more defensible — built on first-party data and a differentiated user experience.
I’m putting more of my own capital in because I believe in what we’re building — and because I want to preserve and strengthen my position as we scale.
I also know how powerful it can be when a founder puts their own capital on the line. This is my life’s work, and I’m backing it.
If you’ve been following our journey and believe in the direction we’re heading, I’d love for you to invest alongside me.
You can:
🔹 Invest directly if you’re considering £25K or more (happy to set up a call)
🔹 Or invest through our Crowdcube campaign, now live and EIS eligible:
👉 https://www.crowdcube.com/companies/Z1PpNl/pitches/b9wOwl
Thanks for your time — and for considering joining us as we take this next big step.
Warmly,
