Hi,
Three-time Tour de France winner and current World Champion Tadej Pogačar has been downing a mysterious, dark drink immediately after he finishes a race.
What could it be? I wanted to know and went on a mission to find out.
Cherries? Really?
Over the past few years, Pogačar’s recovery drink has been one of the most guarded secrets in professional sports. It revolves around one of the simplest ingredients: cherries—but not just any cherry…
I’ve been obsessed with the mysterious dark red drink for two years. It’s not in a branded bottle, and the empties are whisked away. It seemed like secret performance magic.
At last July’s Tour de France, I texted NBC’s Christian Vande Velde, who was covering the race on a motorbike:
“When do you get to the finish line today? Are you there right when they finish?”
“Should be, what’s up?” he replied.
“I need you to figure out the red drink Tadej drinks after every stage. There is no branding; it’s just in a plastic bottle.”
Christian: “On it”
[Later]
Christian: “I tried, no luck. They are so secretive, he doesn’t even throw it away, someone from the team takes the empty bottle from him.”
The mystery deepened when I spotted the same unmarked bottles with Jannik Sinner at major tennis tournaments over the past year.
I figured out what it was this spring and have it for you today.
Cracked the Code
It’s Enervit Magic Cherry.
This isn’t just another recovery drink. It’s a revolution in a sachet.
Enervit Magic Cherry has European Tart Cherry extract delivered in its most potent form, with 300mg of polyphenols and 50mg of anthocyanins per serving.
No sugar. No sweeteners. Zero calories. Just pure recovery power.
The taste? Not sweet, not bitter. “Refreshing” is the word most used. But you’re not drinking it for flavor. You’re drinking it for what happens next.
The magic happens at the cellular level.
The Vistula cherry variety (a special protected European tart cherry) delivers an unprecedented concentration of bioactive compounds that:
- Neutralize circulating reactive oxygen species and reactive nitrogen species from intense exercise
- Activate your body’s antioxidant enzymes
- Inhibits a primary driver of inflammation
- Enhances muscle oxygenation (improving both recovery AND performance)
Studies show these compounds significantly reduce numerous post-exercise inflammation markers compared to a placebo.
Your muscles recover faster. Pain dissipates quicker. You’re ready sooner.
Simple to Use. Revolutionary Results.
For daily training: 1 sachet with water immediately post-workout.
For significant events: 1 sachet daily for 5 days before, then 2-3 days after.
Watch the top cyclists at the Tour de France – they’re obsessive about timing, consuming it within minutes of dismounting their bikes. There’s a reason.
Unlike common cherry concentrates (60% sugar) or juices (40-53% sugar), Magic Cherry uses CherryCraft’s full-spectrum extraction technology to eliminate sugars while concentrating the polyphenols up to 40x more than generic extracts.
You know it works when the world’s most meticulous athletes guard something this closely—additionally, a wave of cherry products is about to come to market.
Today save 15% on Exclusively at The Feed.
-Matt
Founder
The Feed.
Reference links:
Tart cherry extract reduces oxidative stress
Tart cherry extract activates antioxidant enzymes
Anti-inflammatory properties of anthocyanins
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