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Hi,
Let's talk about protein and why not all protein is the same.
Quick note before we dive in: If you're a vegan or vegetarian athlete, we've got excellent plant-based protein options for you on our site. This particular email isn't for you - but we've still got you covered. For everyone else, read on.. I've found something you are going to want to try.
Protein is everywhere these days. It's added to almost everything from coffee to pasta, but is all that protein the same? The answer I discovered is definitely not. Especially when it comes to the needs for athletes looking to build muscle, retain strength, and recover faster.
This search led me to Maui Nui from Hawaii – a brand already discovered, and revered, by the likes of Andrew Huberman, Joe Rogan, and Tim Ferriss. I guess I'm a little late to the game.
Dr. Peter Attia said on his podcast that he consumes 5 to 10 Maui Nui sticks per day. "It has no garbage in it, I love the taste it, I love the peppered ones and it has 9.9g of protein per stick"
Tim Ferriss, says: "I've leaned out significantly in the last two months of eating predominantly Maui Nui Venison. If I combine Maui Nui with even a little exercise, I drop body fat unbelievably quickly."
I believe both Attia and Ferriss are investors in Maui Nui, but after they started using the product and loving it. But the point here is that this is an exceptional source of protein and I'm pleased to tell you, The Feed, is now the exclusive retail partner selling their remarkable Venison Sticks.
The Maui Nui Difference
What makes these venison sticks extraordinary is their origin. The axis deer from Maui graze on land with rich volcanic soil and incredible plant diversity. This natural environment translates directly to meat quality – providing more protein per calorie than any other red meat available. The quality of what these animals eat defines the quality of their meat.
Why Venison Protein Stands Apart for Athletes
Unlike isolated proteins like whey, Maui Nui venison delivers a complete amino acid profile within a whole-food matrix that includes critical micronutrients that support recovery. While whey offers rapid absorption post-workout, venison provides sustained amino acid release alongside nutrients like iron, zinc, B vitamins and CoQ10 that aren't found in processed protein supplements.
What's particularly notable about wild venison is its favorable omega-3 to omega-6 ratio compared to conventional proteins, supporting reduced inflammation and faster recovery times. Additionally, the pristine environment these axis deer inhabit means you're getting protein free from antibiotics, hormones, and other contaminants that can impair athletic performance.
"About two years ago, we submitted our bone broth to a typical USDA FSNS lab to make our label. They called me and said, 'Something's wrong' They had thought we had put some form of protein powder or additional collagen in there because it tested 33 percent higher in protein per ounce than anything they'd ever seen. So they had to retest it and it came out the exact same way...
— Jake Muise, Founder, Maui Nui
Exceptional Taste
If you're wondering about taste – this venison is nothing like what you might expect. I personally dislike gamey flavor profiles, and Maui Nui is the complete opposite. Their venison is so exceptional that it's served in some of the most acclaimed restaurants in America, including Alinea, The French Laundry, and Saison.
Your Options
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Original: My personal favorite. It contains 2g of brown sugar, but the flavor profile is perfectly balanced.
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Peppered: The no-sugar, keto-approved version for those focused on clean eating.
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Peppered 10: This version adds 5% liver and 5% heart to the venison for maximum nutrient density while remaining sugar-free – ancestral nutrition in a convenient form.
Consider our combo pack to experience all three varieties.
The Ultimate Organ Supplement
Beyond the sticks, we're also offering Maui Nui's Organ Blend Supplement. After extensive research, I can confidently say there isn't a more nutrient-dense organ supplement available anywhere.
This blend contains liver, heart, kidney, and spleen from these same pristine axis deer. For those familiar with ancestral nutrition principles, you understand that organs contain concentrated micronutrients that are difficult to source elsewhere. What sets this supplement apart is both the exceptional quality of the source animals and the careful processing that preserves nutrient integrity.
Whether you're an athlete looking for recovery support or simply want to optimize your nutrition, this supplement represents a remarkable advancement in nutritional science.
Environmental Impact
Harvesting these axis deer is actually beneficial for Hawaii's ecosystem. As an invasive species threatening native plants, controlling the deer population helps protect Hawaii's biodiversity while creating an exceptional food source – a perfect alignment of ethics and quality.
Craftsmanship in Every Step
The harvesting process reflects the same attention to detail that defines the product. Deer are harvested in complete darkness, from a distance, ensuring zero stress hormones in the meat. Maui Nui operates the only mobile USDA processing facility in the country, with inspectors on site. The meat is processed within minutes of harvesting – a level of freshness that's unmatched in the industry.
Limited Availability
The reality is that demand for Maui Nui significantly exceeds supply. These are wild-harvested animals, not factory-farmed, which naturally limits quantity. We have a full deliver right now, but expect it goes quickly. We have been working with Maui Nui to create a consistent supply of product for you.
I know this represents a departure from conventional energy gels and bars, but this is exactly what The Feed stands for – bringing you the absolute best nutrition for performance and recovery.
Enjoy.
Matt
Founder
The Feed.
P.S. For those interested in culinary exploration, their fresh cuts are available directly on their website.
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