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Hi,
I've tested dozens of bags over the years (slightly obsessed, I admit), but I've finally found THE ONE. The Built for Athletes backpack is so exceptional that we didn't even try to make our own Feed version – when something's already perfect, why mess with it?
After 6 months of putting mine through absolute torture (daily commutes, weekend trips, gym sessions), I'm blown away. The bag still looks brand new! No dirt buildup, no shape distortion, just pure functionality packed into an incredibly durable design.
Why I love these bags:
Intelligent Organization: There's literally a perfect pocket for everything – nutrition, gear, shoes, tech, you name it.
Expandable Design: I've used mine for full weekend race trip and was never lacking for room.
Sweat Proof: These bags are also made to hold your wet, sweaty, post workout clothes, with no lingering smell.
Bulletproof Protection: The laptop compartment is so well-padded you forget your expensive tech is even in there
UK Design: These have become the go-to for Hyrox athletes and increasingly popular with triathletes for good reason.
After months of negotiations, we've finally brought these bags to the U.S. for the first time ever (shipping from within the U.S., too). And perfect timing – we received our delivery just before tariffs hit, so you're getting the best deal you'll likely ever see on these bags!
Here is my Quick Shopping Guide for you:
Step 1: Choose Your Size
25L: Perfect for athletes under 5'8" (not really a gender thing, more about your frame)
45L: My personal choice and ideal for taller athletes
Pro Tip: If you have a 15"+ laptop, it'll only fit in the 45L side pocket. Our team members with the 25L bag still make it work by using one of the interior pockets instead of the dedicated sleeve.
Step 2: Pro or Elite?
Elite 3.0: Available in multiple colors, fantastic quality at a great value
Pro: Black only, but with premium upgrades to handles, zippers, and overall feel.
While the Elite 3.0 is already an exceptional value compared to other premium bags, I personally opted for the Pro. The subtle upgrades make a noticeable difference if you're someone who'll use this bag daily for years (like me!).
All orders ship FREE, plus you'll earn $10 Feed Credit on orders over $100. If you've been looking for the perfect bag upgrade that can handle both your workout and work life, this is absolutely the one.
You will love this bag.
- Matt
Founder
The Feed.
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