Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:

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Quick search marketing news
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Google’s Search Live launches in the U.S.
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Perplexity launches a Search API.
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Cloudflare introduces a new Content Signals Policy, a new addition to robots.txt that allows you to express your preferences for how your content can be used after it has been accessed.
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Best of the week
How to Monitor and Win Brand Mentions in AI Answers: AI is already shaping how people see your brand. Learn how to monitor and influence AI-driven mentions to win customers and protect reputation.
Everything I Learned About Strategy In Building HubSpot: Big lessons from HubSpot’s founder Brian Halligan.
The Four Fits: A Growth Framework for the AI Era: AI is breaking and remaking every dimension of the Four Fits (Product, Market, Channel, Model) at once. The old playbooks assumed years to adapt; AI gives you months, sometimes weeks. Survival depends on how fast you can rebuild all four fits in harmony.
Failing to Understand the Exponential, Again: We’re making the same mistake with AI that we made with Covid: ignoring what exponential curves make inevitable. AI progress isn’t plateauing. In fact, it’s compounding, and 2026 will show it.
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Latest from our YouTube
Do YouTube Ads Actually Work? (Experiment)
Sam offered strangers $100 in a YouTube ad to test if YouTube ads actually work.
See you next week,
Si Quan
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