Welcome to a new edition of the Ahrefs’ Digest.
Here’s our meme of the week:
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Quick search marketing news
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Google announces Query groups in Search Console Insights. It allows you to group queries by similar search intent, highest click volume, or trending up or down.
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Google rolls out Gemini for Home voice assistant in the U.S.
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Perplexity introduces Perplexity Patents, a patent research agent.
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Google launches Merchant Center for Agencies, which allows for the management of multiple Merchant Center accounts at scale.
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Best of the week
67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings): Crazy stat: 28% of ChatGPT’s most-cited pages have zero organic visibility.
Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates): Republishing content can boost AI visibility, give you a new chance to rank & turn visitors into repeat readers. Here's how to do it right.
Brand Gap Analysis: Find Out Why You’re Invisible in AI Search: Your brand presence shouldn’t depend on luck, algorithms, or guesswork. It should be built and improved with precision so you show up in all the places that matter, exactly as you want to be represented.
AI Visibility Audit: How to Measure Your Brand’s Presence in AI Search: Learn how to run an AI visibility audit to track your brand’s mentions, citations, and share of voice across Google’s AI Overviews, ChatGPT, and Perplexity.
How to Earn LLM Citations to Build Traffic & Authority: Learn what makes content citable, which factors matter most, and how to optimize for ChatGPT, Perplexity, and more.
AI Can’t Replace SEO Tools. But It Can Use Them: A viral LinkedIn post claimed you could replace paid SEO tools with ChatGPT prompts. But that’s not how SEO works. You need Ahrefs MCP to let LLMs access live SEO data.
Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed: If you expected the US to be in the top 10, you might be surprised. Right now, the clear leader is Indonesia, with AIOs appearing for 37.2% of all keywords, followed by the Philippines and Mexico (29.1%), India (26.8%), and Nigeria (26.4%).
I Accidentally Became A ChatGPT Surveillance Node?: Author received search traffic from entire ChatGPT conversations that were ranking in Google. Crazy.
See you next week,
Si Quan
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