Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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OpenAI releases ChatGPT Atlas, a new web browser built with ChatGPT at its core.
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Google rolls out an upgraded AI-powered feature in Discover that helps us stay up to date on trending topics we care about.
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Google releases a “What’s new” feature for sports news.
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Walmart partners with OpenAI to create AI-first shopping experiences.
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Best of the week
The Ultimate 82-Point Checklist for SEO & AI Visibility: Literally everything you need for both SEO and AI visibility.
15 Ahrefs MCP Use Cases for SEOs & Digital Marketers: With the recent launch of the Ahrefs remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. These are all the prompts, tips, and tricks you need.
96.98% of Clicks Happen in the Top 10 Search Results: We analysed 458 billion clicks and 17 trillion impressions from Google Search Console and got ourselves a good reminder: page one is where the overwhelming majority of clicks and impressions happen.
Optimizing Your Content for Inclusion in AI Search Answers: Bing (!) teaches you how to create AI-friendly content.
What is Model Drift?: This explains how LLMs change over time based on their age and how they're used.
Inside Supabase’s Breakout Growth: Lessons Scaling to 4.5M+ Devs, Powering AI Coding & Vibe Coding: Supabase turned developer love into a $5B growth engine by doing three things right: treating community as a moat, focusing relentlessly on one activation event (database creation), and splitting users into two clear ICP paths (experts and beginners) to scale with precision.
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Latest from our YouTube
The Genius Marketing Strategy Behind Labubu's Global Rise
Learn how Pop Mart used scarcity, social proof, and experience-driven marketing to create one of the most successful (and short-lived) brand explosions of the decade.
See you next week,
Si Quan
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