Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
—
Quick search marketing news
-
Google adds brand query filters to Google Search Console.
-
Google launches Canvas and other AI-powered travel search features.
-
Google adds new Maps features like searching for EV chargers.
-
AI Mode is now powered by Gemini 3.
—
Best of the week
Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time: In our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests.
17 Things Only Ahrefs Can Do (AI edition): These unique features that will increase your AI visibility and automate your marketing tasks.
13 of the Best SEO Blogs (Beyond the Usual Suspects): These are the underrated experts and hidden gems that deserve a bookmark.
The AI Consistency Paradox: Why does the same AI give you different answers?
How GPT Sees the Web: Many people assume GPT “views” the web the way humans do: full pages, HTML, images, layout, and complete articles. Reality is very different. GPT doesn’t browse. It doesn’t load pages. It doesn’t ingest entire documents. What it sees is controlled, windowed, and heavily restricted.
—
Latest from our podcast
This week’s podcast guest is Jeremy Boissinot, the founder of Favicon, a fast-growing influencer marketing platform. Here’s what we covered:
-
How to instantly spot "fake engagement" and "engagement pods."
-
Should you tolerate AI comments on your posts?
-
How Favikon calculates "Authenticity" (and why I scored 100/100 despite using ChatGPT on every post).
-
Why the "Dead Internet Theory" might be coming true for LinkedIn.
-
Why the next big marketing opportunity is actually... Reddit.
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
—
Latest from our YouTube
The New SEO Playbook for AI Search (Top GEO Ranking Factors)
If Google AI Overviews are eating into your rankings (and they are), this is your step-by-step game plan to fight back. We analyzed 25 million AI search results across 75,000 brands to uncover the 5 key factors that help you rank in Google’s AI Overview (GEO), ChatGPT, and Perplexity.
See you next week,
Si Quan
P.S. Liked this week’s Digest? Forward it to a friend or tell them to subscribe here.
