Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google is rolling out “last month, this month, quarter to date” date ranges to GA4.
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Google is phasing out support for the practice problem structured data type in Google Search.
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Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
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Apple is reportedly paying Google to create a custom Gemini-based model to help power Siri.
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Best of the week
Ahrefs Brand Radar: Turn AI Into Your Newest Sales Channel: To win in the new search landscape, you need to monitor your brand everywhere. Enter Ahrefs’ Brand Radar: the only tool that gives you a 360-degree view of your brand across Google, AI search, and the entire web.
Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters): These are the four themes that defined Ahrefs Evolve 2025 for me.
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed: AIOs appear on 21% of all keywords; 99.9% of AIOs appear on Informational intent keywords; Only 7.9% of local searches trigger an AI Overview.
AI Overviews Change Every 2 Days (But Never Change Their Mind): “AI Overview content changes 70% of the time.”
AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same: This isn’t the end of SEO, it’s the next chapter. The fundamentals still matter, but the strategy needs to evolve.
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Latest from our podcast
This week’s podcast guest is Patrick Stox, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs. Here’s what we covered:
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Can AI bots execute JavaScript and see the content behind it.
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What’s the single most effective way to boost your AI visibility.
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Why AI search is desktop-first and what it means for your site.
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What kind of content has higher chances of getting cited in AI search.
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Why winning at AEO is a full-team sport, not just a job for SEOs
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
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Latest from our YouTube
Did Black Hat SEOs Just Hack Disney's Website?
When you search for “disney account”, the Google search results showed something interesting on Disney’s website. It appeared as though they were selling black hat SEO services. This is obviously not the case, so we dug into why this might have happened and came up with some interesting conclusions.
See you next week,
Si Quan
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