Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:

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Quick search marketing news
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Google releases a major AI shopping update: conversational queries in AI mode and agentic checkout.
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Google is releasing more ways to share your shipping and returns policies for merchants.
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Google releases their version of Cursor: Google Antigravity.
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OpenAI releases GPT-5.1.
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ChatGPT will stop using em-dashes if you instruct it not to.
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Adobe is acquiring SEMRush.
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Best of the week
How to Compare Your AI Visibility Against Your Competitors: This is a step-by-step process you can repeat quarterly, or whenever a new competitor, model update, or internal priority change (such as when you launch a new product) hits your radar.
The ChatGPT Traffic Playbook: How to Track, Measure, and Grow: In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant.
How to Monitor Your YouTube Video Mentions: YouTube is the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. So, if you’re not monitoring your YouTube mentions, you’re leaving your reputation in someone else’s hands.
Is Brand Demand Sabotaging Your SEO? Or Hiding Your Week Strategy?: Organic Search is a catcher’s mitt for demand. If no one throws the ball, nothing gets caught.
See you next week,
Si Quan
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