- About DuckDuckGo: How Does DuckDuckGo Make Money? [duckduckgo.com]
It’s a myth that search engines need to track you to make money. We make our money from private search ads. What does that mean? On most other search engines, the ads you see are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information, search ads on DuckDuckGo are based on the search results you’re viewing in that moment — not on some tracking algorithm.
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