In case you missed it: it’s Prime Day. And I get it—trying to make sense of Amazon’s annual markdown fest can feel like wandering through the world’s bleakest strip mall with no map. That’s why we’re here.
At GQ, we’ve been covering Prime Day since the dawn of two-day shipping, and if I may say so, we’ve gotten pretty good at separating the actually-good deals from the detritus. We comb through Amazon’s menswear listings year-round, and during Prime Day, we dig in even deeper.
Below, you’ll find the best deals we’ve uncovered so far—on menswear, home upgrades, fitness gear, and everyday tech. We’re updating constantly, so feel free to check back early and often.
