You wake up in the morning. You roll out of bed, bleary-eyed, and head for the bathroom. It’s time to get ready for the day, and as a modern, self-respecting man, that means it’s time to begin your skincare regiment. Whether you’re aware of it or not, the assortment of cleansers, toners, and moisturizers you’re about to reach for define your place in the skincare taxonomy.
Whether you’re high maintenance—nothing wrong with a 10-step routine—or a little more laissez-faire about obtaining a stunning facial glow, it’s important to do something to your face before leaving the house. If you strap on a fancy LED mask to kickstart your morning and get your skin the elasticity it craves, that’s great. It just means that you fall into the Patrick Bateman-esque tier of skincare bros. Maybe your shelves are littered with hip, brand-name products that signify a certain type of scene-y coolness. You, my friend, have crafted an aesthetic built around having great taste. Or perhaps you’ve optimized your life—inside and out—and know every little detail about what products contain what chemicals and how they’ll affect your longevity. Hats off to you, Mr. Wellness.
Writer Edmond Lau has classified the current set of skincare-practicing men into three groups. Find out which category you fall into: Boom Boom Yuppie, Downtown Creative King, Wellness Hustler Bro, or maybe a combination of all three?
