The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and
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| 6 February, 2025 |
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| Social media and email marketing play distinct roles, but they also influence each other in meaningful ways. Email is permission-based—users expect it and engage with it directly—while social is a mix of organic content and targeted ads, shaping awareness and community engagement.
These channels often exist (and happily operate) in silos. But it doesn’t have to be that way!
Discover 16 ways to bring them closer together for mutual gains. |
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Will we see you at Adobe Summit this year? |
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- What does the future hold for email personalization? Tune in to our special event with guest Forrester on February 25th.
- 1 in 4 adults have a disability across the U.S. and EU. How do you know if they can interact with your emails? Save your spot to learn all about accessibility in 2025.
- Getting started with Litmus is pretty easy. Check out these demo videos showing how to start using the platform.
- Discover strategies to get your emails where they belong: the inbox. Join our discussion on email deliverability with marketing operations experts at Etumos.
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Articles we’ve been reading lately |
- The year is young and you still have time to reflect on your email program’s performance (and make changes). Here’s how to run an annual deliverability review.
- Clay’s 'Week in Review' emails are so good that customers are organically sharing them. Dave Rigotti from Inflection figured out their secret.
- Purchased lists make most email marketers cringe. Here’s some updated guidance for using purchased lists in 2025.
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