The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and
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| 16 January, 2025 |
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| Blog |
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| If there’s one thing our team loves talking about, it’s new email ideas and predictions! We’ve seen trends come and go, predictions be completely wrong, and some trendy tips actually win in A/B tests.
So what are this year’s top tips? We’re glad you asked because we have 13 lucky tips for you to use in your 2025 email strategy.  |
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| Segmented emails drive X% more opens and Y% more clickthroughs than unsegmented ones.
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30% and 50%
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30% and 41%
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28% and 41%
Scroll to the bottom for the answer. |
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- Raise your hand: do you use polls in your emails? If not, it’s time to start incorporating this fun personalized content into your strategy.
- Learn from two email experts how Litmus and Oracle are the dynamic duo marketers need for email success.
- If you need some inspiration for your next interactive email, we’ve got you covered with these seven trendy examples.
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Articles we’ve been reading lately |
- Whimsy B2B emails are in. Boring emails are out. Find out what that means (then fill us in, please).
- Welcome emails that actually make people take action are hard to master. Check out all the different approaches brands have taken.
- HubSpot shows us the power a well-crafted event invitation email can have and how to unlock it on your subscribers.
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| The answer is a. According to the HubSpot State of Marketing Report, marketers report that segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones. |
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using Litmus
