The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and
delivered to your inbox every week. |
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| 23 January, 2025 |
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| Virtual event |
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| Creating accessible emails that your entire audience can engage and interact with is no longer a nice to have. It’s required.
In 2024, over 4,000 lawsuits were filed for digital accessibility non-compliance. And later this year, The European Accessibility Act—a directive that aims to improve the accessibility of products and services for people with disabilities—will come into action.
The business impact of not being accessible is huge.
Join 2 accessibility experts from Oracle Digital Experience Agency, Sarah Gallardo and Lauren Castaday, in our upcoming virtual event who will spill the beans on everything you need to know about email accessibility and its impact on businesses and brands.
Save your seat. |
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| Pop quiz
Using dynamic content can…
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Increase CTR by 76%
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Increase conversion rate by 45%
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All of the above
Scroll to the bottom for the answer. |
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- What should you focus on in 2025? Lifecycle email marketing, data management, and dynamic content are just 3 of the top tips from us to you.
- See dynamic content in action with this 8-lesson email course that will get you thinking about personalization in a whole new way.
- Learn how to get your data in order to help you fuel those all-important lifecycle email programs.
- And finally, a friendly reminder: holiday opt-out emails aren’t as empathetic as you think they are. Here’s why and what to do instead.
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What we’re reading |
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| The answer is c. All of the above. Not sure about the how, what, and why of dynamic content? See for yourself and join this 8-lesson email course. It’s totally free! |
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using Litmus
