The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and
delivered to your inbox every week. |
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| 12 December, 2024 |
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| Blog |
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| In today’s overstuffed inboxes, generic emails are about as exciting as waiting in line at the post office.
Enter email personalization: the secret sauce that transforms ho-hum messages into tailored experiences your subscribers can’t resist.
Learn about the types of email personalization, 10 strategies and tactics you can start using right away, and tools to help you get started.
C’mon—let’s personalize those emails! |
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| Quick question:
Shoppers spent $10.8 billion online on Black Friday. That’s __% more than last year.
Scroll to the bottom for the answer. |
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- Email campaigns that live up to their potential? Yes, please. We’ve got you covered with these proven strategies for 2025.
- Grab some popcorn and get ready to rewatch your favorite Litmus Live sessions! Now you can watch 27 of them any time you want.
- Are you missing out on email marketing revenue? Find out how much with this free calculator.
- Litmus + Oracle = a winning partnership. But don’t take it from us—hear it from Ling Zhang, Principal Product Marketing Manager at Oracle.
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Are you ready for next year? |
- 2025 is only 20 days away.
 Have you seen these predictions and trends for consumer behavior?
via determ
- AI summaries for email are here, and your graphical text, ALT text, preheader text, and subject line all impact what they say.
via Oracle
- Imagine a better newsletter for your readers… here are the deets on the 1/5/10 strategy so all readers can find value in them.
via Inbox Collective
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| The answer is c. According to data from Adobe Analytics, shoppers spent over 10% more than they did last Black Friday. |
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