The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and
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| 19 December, 2024 |
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| Report |
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| The State of Email was so lit in 2024. We learned… |
- 72% of marketers don’t know what their email ROI is, but 52% ranked email in their top 5 most effective marketing channels.
- The least common GenAI use case for email marketers is image production, but 34% say they use it at least occasionally for copywriting.
- Only 44% of marketers are tapping into the wonderful world of lifecycle emails.
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| And there’s so much more to uncover.
Just for you lucky Litmus Weekly subscribers, we’re giving you ungated access to 2024’s State of Email Trends, Email Innovations, and Email in Lifecycle Marketing, to help you set the stage and fuel your 2025 plans.
P.S. We’re taking a little holiday break  but will return with a fresh new edition of Litmus Weekly in 2025! |
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| Quick question:
What are marketers’ top priority?
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Create more automated/triggered email
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Streamline their email workflow
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Improve data management
Scroll to the bottom for the answer. |
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- Let’s get meta and learn about email in email with this free 8-email course to help you level up your personalization skillz.
- Get to know the what, why, and how of email testing and what a solid email testing strategy actually looks like.
- Got some time over the holidays? Rewind to Litmus Live 2024 and dive into hours worth of email learning—for free.
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| Time is running out to lock in our best offer of the year! Get an extra 20% off a Basic or Plus annual plan, but only until 12/31. |
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From our bookmark bar to yours |
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to email marketing: 
with 
6 email marketing stats to get you ready for 2025. From 
right now with 
using Litmus
