The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and
delivered to your inbox every week. |
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| 9 January, 2025 |
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| Blog New year, same ol’ trusty workhorse that is email marketing. 
This year, we predict that marketers will double down on a few key areas based on insights we gathered—like privacy-proofing, GenAI for content creation, and more lifecycle email automation.
Dive into the 7 trends we expect to see in the year ahead. |
| True or false
SPF stands for Sender Policy Filter. Scroll to the bottom for the answer. |
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- Kick off Q1 with 30 free sessions about email you won’t find anywhere else—including careers in email marketing and key lessons from the world of newsletters.
- Millennials and Gen Z value personalization more than older generations. What sentiments do different generations share about email?
- The European Accessibility Act (EAA) is set for full enforcement by June 2025. Here’s what it means for marketers—from Salesforce Marketing Cloud, Accenture, and us.
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| Help us create more of the reports you love. Take 15 minutes to complete this year’s State of Email survey, and we’ll share our findings in a series of insight-packed reports. |
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Things we’re noodling on |
- ‘Returnuary’ is here, as consumers prepare to return unwanted holiday purchases. The National Retail Federation predicts a 17% rise in returns this season.
- Advice from Neiman Lab that applies to all industries: explore AI now, while it’s open and accessible.
- What newsletter operators from The New York Times, Hearst Magazines, and MarketingProfs wish they’d known before launching their newsletters.
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using Litmus
