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Saliva, the “other vital fluid,” is packed with biomarkers that reveal hundreds of health indicators—yet, culturally, it’s seen as something disgusting and undesirable. That’s exactly what Lura Health set out to change. Their groundbreaking wearable taps into saliva’s potential, delivering real-time, noninvasive health monitoring without the pain or inconvenience of traditional methods.
But shifting perception isn’t just about innovation—it’s about storytelling. Building a brand that redefines a category requires more than just explaining the technology. It takes cultural momentum—turning an overlooked element into a movement.
Together with Lura Health, we crafted a brand that challenges assumptions, reshapes the conversation, and elevates saliva’s role in human physiology. This is more than a product—it’s a revolution in how we engage with our bodies.
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New work: Branding the Future of Health đź’§
How we helped create a new category around real-time health monitoring, powered by saliva.
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