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The Kennedy Center was founded on the idea that the arts are an essential function of a healthy democracy. This theme powered our partnership with the Kennedy Center in 2024—an opportunity to help tell the expansive, ever-unfolding story of our nation’s collective creativity.
With the Kennedy Center in the news, we’re more motivated than ever to share this expression of the brand—one that we believe reflects the Center's true promise and greatest potential—and stand by the words, John F. Kennedy's own, carved into the walls of the building itself: “The life of the arts, far from being an interruption, a distraction, in the life of a nation, is very close to the center of a nation's purpose—and is a test of the quality of a nation's civilization.”
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New work: The Kennedy Center 🎭
In late 2024, Zeus Jones worked with the Kennedy Center on a powerful and inclusive vision for the brand.
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