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Can a rebrand amplify the best of human nature and help save more lives?
This was the question we asked ourselves as we undertook our work with NMDP—an organization that has been saving lives and creating new possibilities in medicine since 1987. Founded as the National Marrow Donor Program and later known by their public-facing brand Be The Match, NMDP brings together some of the most diverse groups of people in the healthcare world to tackle some of the toughest diseases.
Together we developed a new, unified brand and identity that expresses their commitment to addressing health challenges with groundbreaking innovation and deep human compassion.
Our work included:
The result? NMDP’s most impactful year in its history, with more lives saved and new partnerships driving their future forward.
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New work: building a brand for a complex, life-saving organization. 🧬
Can a rebrand help bring people together and save more lives?
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