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Recently we had the opportunity to speak with a panel of brand experts from Mayo Clinic and Green Bay Packers to discuss building meaningful branded spaces. It was a great conversation that led to a key insight: when compared to traditional branding—which is often centered around communications that grab your attention—great spaces are a more complete expression of a brand, and require a different kind of storytelling and relationship-building.
Big thank you to our panelists—Allison Matthews, Jackie Krutz, and Brad Surcey—and our host Alex Gaterud, for the great conversation and powerful insights on brand experience.
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🧑💻 Watch the Webinar: Designing Experiences that Shape Your Brand Meaning.
We spoke with a panel of brand and architecture experts from Mayo Clinic and Green Bay Packers.
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