Looking back at how we created a world-class soccer brand rooted in Minnesota. Let’s go Loons! As MNUFC heads into the conference semifinals this weekend, we’re reflecting on the rich meaning of the club’s identity—a brand that’s uniquely Minnesotan and gets stronger through passionate fan participation. From strategy to design, we brought to life a brand that’s only grown stronger as fans have made it their own—showing how a brand rooted in cultural meaning can redefine success on and off the field.
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The Story Behind MNUFC’s Community-Driven Brand 🖤🩵
Creating a world-class soccer brand that unites people across the state.
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