Hey friend... I don't even know where to start.
On Tuesday morning I hit send on the hardest email I've ever written. I told you Doughp was closing. My hands were shaking and I had no idea what was going to happen next.
It's Friday night now and I am sitting here completely overwhelmed, in the BEST possible way, trying to find words for the week I just had. Over 150,000 people saw the original video I shared across all our platforms. I've since posted an update video, too.
First, I want to address the comments, DMs, and email inboxes that filled up with messages I will carry with me for the rest of my life. Stories of sobriety. Of courage. Of people who told me that Doughp gave them permission to talk about the hard stuff out loud.
One woman posted that she found Doughp during active alcohol addiction and that the encouragement and positivity from this community helped get her to four years sober today. Another woman posted about meeting me at an event in 2023, when she was just 60 days sober, and hearing me casually mention my own recovery gave her the courage to speak about it from a stage just hours later. She's now 1,072 days sober. And so, so, so many other amazing stories. I read them all and have made it a point to write back to each and every one of you because your story matters to me.
I started Doughp nine years ago with this belief that we could be a little lighthouse for people. That you would feel less alone in your struggles. I believed if I shared my journey and worked to break the stigma, we could help other people find recovery and also experience the unbelievable pride I feel for it!
This week you reminded me that it worked. The impact we've made doesn't disappear if a company closes. It lives in the people it touched. And I needed to hear that more than I knew.
Here's the business update: On Tuesday we were staring at the end of the road with six months of cash left. After all of the attention this week, we are now in active conversations with multiple parties interested in acquiring Doughp. I don't know how this ends yet. I'm praying for the right outcome. But the door went from almost closed to cracked wide open... and that happened because of you (and God... pretty sure he had something to do with this, too!)
And then there's this: What we thought would take a couple months to sell through you wiped out in just four days. We sold nearly 90% of our inventory this week. I am floored. From the absolute bottom of my heart, THANK YOU. You extended our runway, you bought us time, and you showed up in a way I will never forget.
We will be hustling to keep these core flavors in stock: Ride or Die, Cookie Monsta, Fairy Dust, You Want S'more, Brownie Beast, Dunk on 'Em, and PB Kiss. As for anything other flavors... when they're gone, they're gone!
And I need you to know this: No matter what happens, we will continue donating 1% of every sale to She Recovers Foundation. That commitment will not waver under my watch.
This week broke me open in the best possible way. Nine years of impact came rushing back all at once and I am just so grateful. For every order. Every share. Every story. Every prayer.
I love you guys. For real.
As always, Have a Doughp Day... ❤
Kelsey Moreira
Founder & Chief Inspiration Officer
Doughp
P.S. The Last Batch sale is staying live as our thank you to you for as long as this journey continues. Use code ######### for 20% off $40+ at doughp.com. Every order helps buy us time as we go through this process to find a new partner for Doughp. #Doughp4Hope
Jeremiah 29:11 For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you a hope and a future.
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