Hi,
Keeping your body cool is critical for performance.
When your core temperature rises, your heart rate increases, and your effort in your workout or on race day becomes increasingly difficult. Therefore, managing body temperature directly impacts how well you can perform.
That's why we added the Feed Cooling Towel to our gear lineup.
This towel uses Coolcore technology, which works through engineered moisture transportation. The fabric has a three-layer construction: an inner layer that wicks moisture, a middle layer that spreads it across the surface, and an outer layer that accelerates evaporation.
The Cool Science:
When the fabric gets wet (from sweat or water), it creates a larger surface area for evaporation. As moisture evaporates from the outer layer, it pulls heat away from your skin through the endothermic process of phase change—the same principle your body uses when you sweat, but more efficiently.
The result is measurable cooling. Independent testing shows the fabric can reduce skin contact temperature by 15-30 degrees Fahrenheit compared to regular towels.
How To Use It:
Wet the towel with water or let it absorb your sweat. Give it a snap (you can grab both ends of the towel and pull tight to “snap,”) activating the cooling magic.
The fabric stays cool for hours and reactivates every time you wet it. No chemicals, no refrigeration needed—just innovative technology.
Right now, you can get a cooling towel FREE with any order over $25.
- The Feed.